Case study · Beauty studio · Saint Paul, Minnesota
E&S Lounge
A beauty experience you can feel before you arrive.
An editorial beauty site built around the real studio: moving footage, intimate photography, a guided look finder and a direct route to booking.
A real moment in the studio becomes the first impression.
Open the project to experience the layout and interactions in the browser.
BEYOND THE FIRST SCREEN / 02
The details make the difference.
The challenge
A lash and brow business sells more than a list of treatments. A new visitor needs to understand the style, the person behind the work, and which service fits them before they feel ready to make an appointment.
Our approach
The opening pairs oversized editorial type with actual studio footage. The site then moves from mood to guidance: a two-step look finder, selected services, lash examples, Sonia’s story, and practical visit details. Booking by text stays close to the moments when a visitor has enough context to act.
What we built
- Art-directed homepage with studio film and a clear pause control
- Interactive look finder that suggests a starting point from two choices
- Service guidance and a gallery of lash styles
- Founder story, location, hours, and text-to-book links
- Responsive layouts for desktop and phone screens
Decisions worth explaining
Show the hands behind the service. Real process footage makes the work tangible. The film can be paused, and the page still communicates the story without motion.
Guide before asking for a booking. The look finder gives visitors language for what they want, then points them to a service rather than forcing them to decode a menu alone.
Keep the next step human. The primary action opens a text conversation with the studio. That fits a personalized service where details are best confirmed directly.
What you can verify
The working preview lets visitors explore the film, look finder, service menu and booking path themselves. No appointment or revenue figures are presented here because those outcomes have not been verified.
Explore another experience: Dafricana. Or see all work.