Case study · Local service · Minnesota
EnviroGeek
Free electronics recycling and e-waste pickup for Minneapolis, St. Paul, and Twin Cities suburbs — with online booking and a clear “no fees / data wiped” promise on the first screen.
The challenge
People searching “free electronics recycling near me” decide in seconds. The site had to say what is free, what gets picked up (TVs, computers, phones), that data is wiped, and how to book — without sounding like a landfill brochure.
Our approach
We led with a full-bleed hero image of the service atmosphere, then put the offer and booking path immediately in view. Local SEO copy targets Minneapolis, St. Paul, and major suburbs. Structured data describes a real local electronics recycling business.
What we delivered
- Conversion-focused local service website
- Hero-led first viewport using real service imagery
- Online booking path for pickup
- Twin Cities geo pages / intent coverage
- Technical SEO basics, HTTPS, and mobile-first layout
Decisions worth explaining
Hero image first. Recycling is visual trust — the hero shows the world of the service before the visitor reads a paragraph.
“Free” and “data wiped” above the fold. Those two objections kill bookings when buried.
Neighborhood-aware local SEO. Twin Cities pickup businesses win on city + suburb queries, not a vague “Minnesota” line alone.
Outcome
The site is live at envirogeek-topaz.vercel.app. You can open it and see the hero, offer, and booking path for yourself.
See also the AMACCUL case study, Sisi Mandarin, full pricing, or book 15 minutes.