Case study · Dating product · Cameroon
TondiMatch
A Cameroon-first dating app needed a public site that earns trust before the download: bilingual English and French, safety tools explained in plain language, and App Store plus Google Play on the first screen. Live on tondimatch.com.
The challenge
Every dating app in the market already has swiping and chat. TondiMatch had to explain why this one is safer: human-reviewed face verification, stated intentions before the first message, and a Safe Date Plan that never costs money. The public site is the first proof of that, before anyone installs anything.
Our approach
The homepage leads with a real photograph and a three-line promise: real people, clear intentions, safer love. App Store and Google Play sit in the first viewport. Below that, the site walks through verification, bilingual screens, safety tools, and the things that are never for sale. French and English are written as equal first-class languages, not a machine translation afterthought.
What we delivered
- Product marketing site on the client-owned domain tondimatch.com
- Hero-led homepage with photography, promise, and store badges
- English and French as equal languages
- Safety story: verification, private numbers, location blur, scam warnings, block and report
- FAQ written in the questions people actually ask
- Mobile-first layout, HTTPS, and on-page SEO foundations
Decisions worth explaining
Trust before features. Feature lists do not convert a dating product in a market tired of scams. The site starts with what is verified, what is free, and what will never be sold.
Download in the first screen. The job of this page is not to tell a long brand story first. It is to get a ready person onto the App Store or Google Play without a hunt.
Built for ordinary phones and ordinary data. Copy on the site names Douala and Paris, compressed photos, and drafts that survive a dead connection. That is the product, so the marketing site has to feel as light as the app claims to be.
Outcome
The site is live at tondimatch.com on the client's domain. Open it to check the hero, the safety sections, and the store links. We have not published download or revenue figures because we do not invent stats we cannot verify.
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